ADD ：Guangdong Province, Nanhai District of Foshan City, Xiqiao Longgao road Xintian Honggang Wai Development Zone
Sina Home Furnishing Keao sanitaryware general manager Wu Guancheng Network Interview
时间：2016-06-06 07:41 点击:1143次
May 23, 2012, the 17th session of the China (Shanghai) International Kitchen and bathroom facilities exhibition officially opened the mysterious veil, each big enterprise gearing up, the battle of Shanghai. As following the Frankfurt exhibition and show in Milan, the world's third largest bathroom exhibition, sub state maximum Chuwei exposition, Shanghai Chuwei show has so far held 16th, was the industry known as China Kitchen & bath industry "Oscar", domestic and foreign well-known kitchen brand will be gathered in this event, display their latest products and design ideas, and some of the items will lead the development trend of the industry as a whole.
In 2012, Chuwei enterprises as if into a bottleneck, the rapid change of the market, let a few years ago to live very moist kitchen companies suddenly can't distinguish the direction of development. Lost the hand on the shot of the trip, kitchen enterprises is the how to get out of jail, to break the bottleneck trapped? Sina Home Furnishing reporter walked into the kitchen exhibition in Shanghai, and the executives talk face-to-face, explore the way out of the kitchen and bath industry China 2012.
In the 2012 Shanghai kitchen scene, Sina invited Home Furnishing conducted an interview with general manager Wu Guancheng Keao sanitaryware.
Guests: Keao sanitaryware general manager Wu Guancheng
Interview time: May 24, 2012
Venue: Shanghai New International Expo Center
Moderator: Sina home Yu Fei
[Sina] Home Furnishing Wu, the first to ask how many times in Keao sanitary kitchen exhibition in Shanghai?
[Wu Guancheng] we are from the 07 years have been in kitchen exhibition in Shanghai, this year should be fifth years.
[Sina] do you think this exhibition this year, compared with the previous what is different?
Wu Guancheng this year, everyone say 2012 market in the doldrums, national real estate policy control more stringent, but when we feel that although the crisis, but also dangerous organic, so this year compared with when we say is not decreasing investment, but a greater increase in the proportion of investment, for our business, you may come in from the front door to see, we do a lot of advertising investment, then we this time onducted some field ordering policy and the exhibition area of the block also increased a lot, more than 200 square.
[Sina] from this year's exhibition of the flow of people to achieve that year's expectations?
Wu Guancheng can also listen to dealers said outside this year the overall flow of people does not seem particularly ideal, but I here we are still very good, besides the most important quality is relatively high, this is what we want.
Sina home today, there are a lot of veterans said, although the number of small, but the quality is very high, very good cooperation intentions.
[Wu Guancheng] right, our site has sent more than a dozen iPhone4S, is yesterday to now.
[Sina] you think Home Furnishing Keao most can build what point dealers choose to cooperate? Is the product or brand?
Wu Guancheng says from the history of the development of enterprises, our enterprises from 2005 started to now, orientation has been relatively clear, clear, we are positioning in solid wood bathroom cabinet this piece, professional bathroom this piece, the leader of our products and bathroom furniture, so our products in the industry this year why popular, I summarize a few points. Our first product positioning is relatively clear, and relatively complete product line, we divided into four series, antique collection series, elegant Jane series, classic post modern and minimalist modern series series, our four series covers from the high-end, in the end to end, so our professional customers to open bathroom cabinet the store, as long as he was optimistic about my product, each level of the people can afford, we are on our position, including the design of our products is relatively new, the market is too similar products rarely, we require that our design take the difference of line, is not the same in addition, the higher price of our products, which is a factor of our products by distributors welcome.
[Sina] you think outside the Home Furnishing Keao future product line of bathroom cabinet will no longer develop other sanitary products?
Wu Guancheng we have been, not to say that we only bathroom cabinets, bathroom cabinets is our main product, but our products supporting toilets, faucets, showers, Seton, bath, we now has 200 stores in the country.
[Sina] these stores are the distribution of the store is it? Is there a direct shop?
[Wu Guancheng] straight camp in Foshan, China ceramics city.
[Sina] dealers and manufacturers is a two-way choice of relationships, you choose the dealer when there is any standard?
Wu Guancheng I think select dealers are two-way choice, from our manufacturers to find a dealer's point of view the most important we value is the distributor of the business philosophy, business philosophy is very important, first you need to admit our enterprise culture, enterprise product positioning, the second you business philosophy to keep consistent with the manufacturers, or everybody will take the fork in the road, we cannot go to will not be able to do the brand. So we choose the dealer is not to look at his strength, the most important is his business ideas, strength, and his business ideas and manufacturers run counter to, or we will be different positioning of the brand do die.
[Sina] Home Furnishing Ke'ao future development goals is a what kind of industry?
[Wu Guancheng] we have is that build sanitary bathroom furniture a leader, our main products which a sperm, designed, and we are also a