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Bathroom store building must focus on grasping a few points

时间:2016-06-06 07:40        点击:979次

Franchise model has long been popular in countries around the world, all walks of life are more open stores. Now, the franchise stores also by the simple external sales of the terminal platform, rising to show the image of the brand and the strength of the important window. Therefore, construction of the store is critical, as a professional marketing staff, we need constantly to think and practice how to better design and decorate it, so that it can load up the brand core value and product image, to fully display the brand personality and product characteristics, thus in the target consumer heart leave deep brand mark, ripe to promote quality products gratifying sales.

Bathroom brand franchise stores (hereinafter referred to as the bathroom store), of course, is no exception. The bathroom store opened in the decoration of a few more and more, but most stores because of some problems not to solve, resulting in decoration, the overall effect is unsatisfactory, nature is unable to show brand image and brand personality, severely weakened the effect of external store communication and indirectly led to the lack of popularity and sales. In view of this situation, hereby to talk about the bathroom store in the building must grasp the key points, these points can be said is the defects existing in the current situation of the construction of large number of sanitary ware brand stores, even other industry brand building stores also often similar.

The first point: before the store design, do the overall environment of the store and the relevant information collection and finishing work. This is the vast majority of manufacturers are ignored, but also caused by the store design and decoration effect is not one of the important reasons. Because the store design work is basically by manufacturer or completion of the advertising company, because by human, material, financial resources and energy constraints, image display designers often unable to each shop first observation on, and then begin to design, but by the franchisee to provide simple shop plan to complete. Results, designers of the store itself, to shop around and especially of the shop is in front of the scope, business environment and competition, and the entire mall to understand the situation rarely, resulting in this shop to the overall impression of fuzzy, the experience of superficial hazy, very difficult to grasp the design of the core, the design conforms to the specific location of the decoration and highlight the brand image and visual impact.

This is very important. Most people have this kind of psychological response: when you in this matter to the very familiar with the situation, will produce a confident feeling, thinking to grasp the extremely delicate and thoughtful, and really, it is heart easily, like heaven. And image display designers, too, they only more familiar with the shop premise, can really play can, for goes thinking, such as how to highlight the overall image, how to jump out the visual impact of the surrounding competitors, how to store design is not in the shop next to and beg for more people like, and so on.

Therefore, before each store design, should make the overall store environment and competitive situation of collection and collation of, let the image display designers have more in-depth understanding and thinking space, making it "in a bamboo", inspired by the atmosphere and practical, decoration, really like to stand out in a crowd, with very strong visual impact, spread the brand strength and sales promoting. In general, manufacturers and advertising companies should join in business or related area manager Assistance to be provided design and decoration shop overall shop photos, store photos of each angle, at the front of the shop overall image, shop in front of the main entrance space range photos, on either side of the shop and the opposite side and its brand shop wall pictures, shop in front of the main flow direction photos, the entire mall basic situation, shopping malls in the peer competition and floor location related information, the image display designers do the enemy, perfect design and construction of good stores first battle.

The second point: quality control stores the overall image of the store, especially the head image. A franchised store, the door and the overall image of the store is most to attract eyeball, and the temptation of soul, it well is a "compelling force and sense. The image display designer in and around the shop itself as to in-depth understanding and analysis, in the foundation of the natural features of the shop give full play to our strengths, according to the design of potential ethereal, atmosphere, comfortable, wins people's eyes, and the surrounding environment integration and Olympus spirited "out, rather than mechanically, not with the overall environment in harmony.

Store the image as a whole, and the head image and play "touch" role. To ensure the visual impact, to achieve unity and the best effect of the spread of the brand image. Recommended door design scheme must be after repeated testing, choose the best brand image and visual communication scheme, including overall image, use, use of color, the size and the space blank and other signs, and the reasonable excellent material, thickness of the standard and excellent craft, by the headquarters of a unified custom, and is used in the national unity.

Third, store design to formation and to strictly implement the brand shop decoration style, the overall layout of the request the turns and twists are caused by, smooth and natural, product placement need more reasonable form and quantity, to refrain from excessive dilute or crowded. First, store decoration must form their own unique brand style, so as to better display the image of the brand, promote product sales. Otherwise, fall into the vulgar

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