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Five major confusion and solution of bathroom products dealers!

时间:2016-06-06 07:40        点击:1018次

Salesperson is the image of the store, is the "brand ambassador", directly face to face with the end customer contact, is an important part of sales, brand enterprises in terms of the overall marketing system is the nerve endings. Salesperson's overall quality directly affects the market and consumers on brand awareness and reputation, but also affect the market sales of the key factor, so the business of the sales skill level is winning brand market conditions. In the bathroom industry, the customer's purchase decision plan 70% from the salesperson's recommendation, there are data show that excellent sales staff can create a sales volume of 5 times more than the natural.

Therefore, the bathroom dealers to improve their sales performance, in the brand and store location established circumstances, first of all to focus on sales skills from sales staff. How to improve sales skills, we provide the following points for the bathroom dealer reference.

1 (distinguish customers, accurate guide)

The judgment level of the guests reflects the sales experience of sales staff. Sales staff only accurately identify the customer identity, in order to effectively address customer demand for sales.

Prospective customers or potential customers, usually have the potential to buy the brand needs, they need to understand the brand, the need to compare the brand, feeling infected with different brands of the advantages and disadvantages, the ultimate decision to make a purchase. Sales staff need to have a correct grasp of the psychological needs of these customers, and then make targeted guidance, deepen customer awareness of the brand, so as to win the customer's purchase behavior.

Accurate guidance, including customers are concerned about the price, quality, after-sales service, environmental protection, safety and other issues. Like when the customer asks to price, the salesperson can according to customer demand for positioning guide buy; another example is the quality, the salesperson can use the experiential shopping guide, let customer contact samples, embodiment of personal feeling the quality of the products in the feel and appearance; also camp staff need to make customers feel the brand strength, let the customer rest assured to buy, to solve customer "Retrospection sorrow".

Sales staff first to the customer as their best friend, not to sell products to customers, but to control the "help customers choose products" mentality, to help him choose the most suitable brand products. When the customer as a friend, to avoid confrontation with the customer, the establishment of trust, so close to the formation of the purchase behavior close to the belly. For customers two times to buy and recommend the purchase of a good foreshadowing buried".

In addition, the salesperson must not be ignored, just walk around, should seize the opportunity to promote their own brand, to these customers into the brand of prospective customers or potential customers. Remember, a lot of casual attention will sometimes become your business.

2 (professional knowledge, using props)

For sales staff, as a sales representative, marketing knowledge is undoubtedly necessary to grasp the professional product knowledge can not be ignored. To do a good job of the salesperson, it is necessary to understand the characteristics of the brand of the peer, the design of the bathroom space, the layout of the bathroom, product characteristics, material characteristics, the use of methods, maintenance need to know, etc..

For the customer, the salesperson must be more professional, in order to give the customer an effective guide, to win customer trust. No professional product knowledge as the foundation of sales, can only be regarded as speculative, not really effective sales.

Of course, in the actual sales process, sales staff to make full use of some of the existing props, so that props to speak. Such as display samples, product instructions, brand distribution authorization certificate as a powerful argument in the sales process.

3 (service with a smile, honest)

Smile service has been the constant law of the service industry, but also the elements of harmonious communication between people. Smile first impression service, can effectively narrow between customers and feelings, so that consumers have a feeling of being at home, but also conducive to the formation of a good reputation effect of brand products.

A lot of customers do not know about sanitary products, it is recommended that the sales staff should not be so small to look down upon them as a fool". We can provide customers with a number of decorative decoration common sense, the maintenance of sanitary products, such as knowledge of the initiative to fight for the service. You know, the customer's purchase is recommended in other people, or the decision after a number of times, only in good faith to win the customer's final approval.

Customers need our respect and recognition in the process of choosing and purchasing. In a timely manner to the customer's vision, the quality of praise and recognition, but also to win the favor of customers, while allowing customers to enjoy the pleasure of consumption.

4 (pay attention to art, grasp the opportunity)

Pay attention to language art, which requires the continuous communication with customers in the experience and summary. Do a good listener salesperson, a savvy salesperson. A real do in fact, and appeal of the salesperson.

Maintain a positive and optimistic attitude is every sales staff should have the psychological quality, and can be timely adjustment, do not let a failure of the sales experience to affect more sales. So the business staff to have their own determination to believe, but also to the distribution of sanitary products have the determination and faith. After each customer communication and the summary of each of the details in the negotiations, which is not done in place, the next time how to correct.

As we all know, the buyer's market is basically the choice of customers to buy. Therefore, we can not do the "denominator", have been followed by others to buy customer contrast. To grasp the opportunity to play in the "goal" is very important. We need to be in the customer

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